Fur, as one of the earliest raw material for human clothes, has existed since ancient times. However, a lot of people who own fur clothes with happiness and satisfaction are often blamed: “It’s inhuman and not eco-friendly with fur!”

We often hear about the bloody barbarism in the fur industry, but what is the truth? Let’s go into the fur industry and you will find that fur has been misunderstood for too long.

First, let’s talk about the source of the skin.

The fur industry is one of the most regulated industries, and fur material trading is usually done through the auction house. Farmers who feed fur animals each year transport their furs directly or through intermediate purchasers to the auction house. The fur trade strictly abides by national and international laws and regulations, as well as the provisions of industry practices. These cover every aspect of animal welfare to environmental impact.

Secondly, let’s talk about the most blamed way of taking skin.

As all pet owners know, the animal’s fur state can clearly show their daily care on the farm. The fur farmer should ensure animals’ best feeding, sanitation and care to guarantee their livelihood.  Also the final treatment is fast and painless. Each year, organizations around the world invest millions of dollars in targeted scientific research to ensure that mammals are raised to the highest level of animal welfare. It is rumored that animals are peeled being alive. In fact, in the fur producing country, this is absolutely illegal. There is also a stress response at risk, which can lead to poor hair quality. In fact, the peeling process must be several hours after the animal has died. We believe that anyone who attempts to commit such a detestable act should be severely punished by law.

Furthermore, the impact of fur on the environment is much smaller than that of artificial. The chemical composition of natural fur is water (30%-50%), protein (55%-75%), fat (2%-20%), inorganic salts and carbohydrates (<2%). That is to say, a fur coat is buried in the ground and can be completely degraded in one month without burdening the natural environment. 80% of the fabrics used in other fast fashion products are synthetic fibers that cannot be biodegraded without hundreds of years or even thousands of years.

Above all, after know the fur industry, do you feel that fur was misunderstood by us for too long.