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NAFA Promotes Fur Fashion in China’s Fashion Capital

2016 Hong Kong International Fur & Fashion FairDemonstrated Shifts in the Global Market
2017 Hong Kong International Fur & Fashion Fair

NAFA Promotes Fur Fashion in China’s Fashion Capital

From December 1 to 3, the 2016 Fashion Source Fair, the 18th Clothing OEM and Apparel Fabrics and Accessories Exhibition were held at the Shenzhen Convention and Exhibition Center. As the world’s leading supplier of furs, NAFA was an important exhibitor taking part in the Fair.

Decorated with beautiful wild fur skins, eye-catching posters, and a large electronic screen, NAFA’s booth presented a chic, international style that attracted more visitors to the booth everyday.

The 3rd annual Original Design Fashion Week in Shenzhen was held during the same period as previous years. NAFA presented a dazzling fashion show, with the theme of “Around the World”, featuring a number of famous international designers and brands, such as Gianfranco Ferré Furs by Mondialpelli, Michael Kors, Oscar de la Renta, BRASCHI, JARRET, Rindi and Fabio Gavazzi. All of the designers featured in the show used NAFA’s finest fur to express and embody their creativity and imaginations.

In addition, with the help of Shenzhen Fashion Designers Association and Guangdong Leather Association, NAFA held a designer workshop on December 3. Many fashion designers attended the workshop to learn about NAFA furs and fur fashion trends. The designer workshop was broadcast through a mobile app called Apparel Show, which allowed thousands of fans to watch the live broadcast, helping to expand the boundaries of fur fashion promotion.

As a result of NAFA’s participation at the exhibition, fashion show, and designer workshop, NAFA was able to successfully promote fur fashion in Shenzhen, China’s fashion capital.