2019 Beijing International Fur and Leather Products Exhibition held grandly on January 16-18th, 2019 at the China National Convention Center. Based on fur elements in China, Beijing Int’l Fur and Leather Products Fair has become a new and professional platform showing a multi-cultural integration of fur and leather products. The 2019 Beijing Exhibition brought together fur clothes, apparels, car accessories, and household items, etc. In addition, textile garments’ and designers’ booths were added on this fair. Aimed at creating an innovative and independent brand culture, combining fur enterprises’ domestic and foreign sales, 2019 Beijing Fair is primarily a fusion of fur culture and fashion life. As an important part of the fair, the launch of the famous fur clothing brand held on the opening night has become an important activity to showcase the development of China’s fur industry, fur brands image and the latest trend of fur and consumption trends. [�]